Advertising Guidelines of Primedinners
The advertising policy
At Primedinners, we believe that advertisements should contribute to and connect with the general user experience. The best advertisements are aligned with individual users on the basis of how they communicate with the brands, artists and companies that they like. These guidelines are not intended as legal advice and following these guidelines will not necessarily be considered as compliance with laws and regulations. Advertisers must ensure that their advertisements comply with all applicable laws, statutes and regulations.
A. Our Advertising Guidelines consist of criteria for advertising content, Network guidelines and other applicable requirements.
B. These terms and conditions and our Statement of rights and responsibilities are applicable to all ads and commercial content ('advertisements') that are displayed by or shown on Primedinners.
C. Advertisements that are shown within applications on the Primedinners Network must meet the General Guidelines for Primedinners Network.
D. Advertisements may not contain any false, misleading, fraudulent or deceptive claims or content.
E. It is not permitted to manage more than one advertiser or customer via one advertising account or to change the advertiser or customer of an existing advertising account.
II. Information and privacy
A. Information that is collected by, derived from or obtained out of or in connection with Primedinners advertisements, including the display of an advertisement by Primedinners and interaction of Primedinners users with an advertisement on Primedinners (such as information derived from target group criteria) may not be received or used by an entity that is not acting on behalf of a Primedinners advertiser.
B. It is not permitted to use Primedinners advertising information for any purpose whatsoever (including the selection of another target audience, the exchange of information between campaigns of multiple advertisers, or permitting 'piggybacking' or redirects via tags), with the exception of collective or anonymous information, in order to determine the performance and effectiveness of your Primedinners advertisement. Primedinners advertising information, including the target audience criteria for a Primedinners advertisement, may in no case be used to create or to duplicate user profiles, including profiles that are linked to a device ID or linked in another way to a specific user, browser, computer or device.
C. You are permitted to use information that you have gotten directly from users if you clearly notify these users about this, get permission from these users and comply with the applicable laws and industry guidelines.
D. You are not permitted to forward, to sell or to use direct or indirect information in combination with an advertising network, ad exchange, data trader or other party that is not acting on behalf of an advertiser and the Primedinners advertisement of the advertiser. By ‘indirect information’, we mean that it is not permitted, for example, to forward information to third parties that subsequently forward this information to an advertising network.
III. Text and placement of the advertisement
All parts of an advertisement, including text, images or other media, must be relevant or applicable to the product or the service that is being offered and to the audience that the advertisement targets. Advertisements may not contain sounds or flash animations that play automatically without an action by the user or being opened within Primedinners when a user clicks on the advertisement. Advertisements may not display any products or services in a sexually suggestive way. Advertisements may not contain content that expresses political agendas or ‘sensitive’ issues for commercial use. In addition, texts must contain proper grammar, and the use of all symbols, digits and letters must correspond with the actual meaning of the symbol or sign.
Advertisements must clearly contain the company, the product, the service or the brand that is being advertised. Products and services that are recommended in the advertisement must be clearly shown on the landing page, and the target site may not contain any link to a forbidden product or service. In addition, advertisements may not unjustly suggest a connection with general offers.
Advertisements may not directly or indirectly address, implicitly or by association, a user within the advertisement or advertising interests on statements of personal characteristics within the following categories:
i. ethnic or racial origin;
ii. religion or philosophical conviction;
iv. sexual nature or sex life;
v. gender identity;
vi. handicap or medical condition (physical or mental);
vii. financial status or financial information;
viii. membership in a trade association;
ix. criminal record; and
C. Destination sites
Advertisements must lead to a functioning landing page that does not present any obstacle to a user navigating to another page.
Advertisements and sponsored reports in the news overview may not contain any illustrations that consist of more than 20% text.
E. Target audience
Advertisements must always apply to the applicable target audience and never make use of target audience criteria in order to provoke users. Advertisements for regulated products and services (such as alcohol and gambling) must comply with all applicable laws, regulations and industry codes. Specific requirements for dating services, alcohol, gambling, contraceptives and subscription services must comply with the guidelines.
IV. Advertising content
Advertisers must ensure that their advertisements comply with all applicable laws, regulations and guidelines. All claims in advertisements must be sufficiently supported. Advertisements may not insult users. Advertisements and other offers that are promoted within the advertisements may not be false, deceptive or misleading or contain spam. Advertisements may not contain or promote any illegal products or services. Advertisements may not violate the rights of third parties. The following specific guidelines for content are applicable:
A. Erotic products
Advertisements may not promote the sale or the use of products or services for adults, including but not limited to: games, videos, publications, live shows or sexual stimulants. Advertisements for family planning and contraceptives are not permitted.
i. Advertisements that promote or mention alcohol are forbidden in the following countries: Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Norway, Pakistan, Russia, Saudi Arabia, United Arab Emirates, Yemen and all other countries in which such advertisements are not permitted by law.
ii. Where permitted, advertisements that promote or mention alcohol must: (i) comply with all applicable local laws, requirements or recommended industry codes, guidelines, licenses and certifications; and (ii) establish a target audience on the basis of age and country, according to the target audience guidelines of Primedinners and the applicable local laws. In the event that the age or the country of a user cannot be determined, the advertisement may not be displayed to the user.
iii. Advertisements for alcohol may:
- Not contain any content that addresses users under the permitted age or that is associated in another way with youth culture (for example suggesting that drinking alcohol is in or is acceptable behaviour for minors);
- Not be focused on pregnant women or women who are breastfeeding, or display these women;
- Not contain untruths or be misleading about the effects of alcoholic drinks;
- Not show any persons who are quickly or irresponsibly drinking alcohol, or encouraging others to do so;
- Not portray abstaining from alcohol or the reduction of alcoholic consumption in a negative way;
- Not promote or portray drunkenness or the stimulating effects of alcohol;
- Not portray the strength of alcoholic drinks in a positive way;
- Not portray the consumption of alcohol as the cause of or as contributing to personal, intellectual, professional, social, athletic, physical or sexual success;
- Not portray alcohol as having a healing or therapeutic benefit, promoting relaxation, alleviating individual or societal problems, as a sign of maturity or having other benefits;
- Not suggest that the operation of a vehicle, participating in a sport or engaging in a potentially hazardous activity during or after the consumption of alcohol is taking place or has taken place;
- Not associate any violence, dangerous or anti-social behaviour with the consumption of alcohol.
Advertisements for erotic or pornographic friend searches or dating sites with a sexual overtone are not permitted. Advertisements for other online dating services are only permitted after express permission from Primedinners. These services must comply with the target audience requirements for dating and the name of the product or service must be included in the advertisement text or the illustration.
D. Drugs and tobacco
Advertisements may not promote or make possible the sale or consumption of illegal drugs or soft drugs, tobacco products or drugs and tobacco paraphernalia.
E. Gambling games and lotteries
i. Advertisements that promote or make possible online gambling, games of skill or lotteries, including online casinos, sports betting, bingo or poker are only permitted in specific countries with express permission from Primedinners.
ii. Lotteries that are conducted by agencies of the government may advertise on Primedinners, on the condition that these comply with the applicable laws and regulations and focus exclusively on users of the target audience in the legal area where the lottery is available.
iii. Advertisements that promote offline gambling companies such as offline casinos are, in compliance with the applicable laws and regulations, permitted in general on the condition that the advertisements are focused on the correct target audiences.
iv. If you use Primedinners for announcing or managing a promotion (for example a competition or lottery), you are responsible for the legal activities of the promotion, including the official rules, conditions of offer and participation requirements (for example limitations on age and place of residence), and you are responsible for complying with regulations concerning the promotion and all prices connected with the promotion (for example registration and getting necessary legal permission).
Take into account that compliance with these guidelines do not make a promotion legally valid. Promotions are subject to regulations: contact an expert if you are not certain whether your promotion meets the applicable laws.
F. Pharmaceutical products and supplements
i. Advertisements may not promote the sale of prescribed pharmaceutical products. Advertisements for online pharmacies are forbidden, with the exception of advertisements for certified pharmacies that have gotten prior permission from Primedinners.
ii. Advertisements that promote diet and herbal supplements are typically permitted on the condition that they do not promote any products with anabolic steroids, chitosan, comfrey, dehydroepiandrosterone (DHEA), ephedra, human growth hormone, melatonin and all other products that are considered in the judgement of Primedinners to be unsafe or doubtful.
Advertisements may not contain any link that directly or indirectly leads to a site with spyware/malware and downloads of software that lead to an unexpected, misleading or dishonest user experience, including but not limited to software that:
i. ‘creeps into’ the system of a user;
ii. carries out activities that remain hidden from the user;
iii. can change, damage, disable or move hardware or software on the computer of the user without prior permission;
iv. that is bundled as a hidden component of other software, whether it is free or at a charge;
v. automatically begin a download without prior permission from Primedinners;
vi. show dialogue windows without an action from a user; or
vii. violate the intellectual property rights (copyrights, trademark, patent or other property rights) of third parties.
H. Subscription services
Advertisements for subscription services or advertisements that promote products or services with negative options, automatic extensions, free-to-paid conversion products or mobile marketing must meet the following requirements:
i. The advertising text must clearly show the invoicing frequency (for example 'Subscription required').
ii. The landing page must:
a. display prices and invoicing frequency when users are asked to provide personal information;
b. contain a selection box for registration; and
c. contain text that informs users about the termination of their subscription or membership.
iii. All the above items must appear on a clearly visible place on your landing page and must be easy to find, read and understand (whether this is the case will be entirely determined by Primedinners).
I. Unacceptable business model
Advertisements may not promote any business model or policy that is considered unacceptable by Primedinners, at its own judgement, or is in conflict with the general advertising policy of Primedinners or an applicable law, including but not limited to multi-level marketing plans or advertisements for swindles.
J. Weapons and explosives
Advertisements may not promote the sale or the use of weapons, munitions or explosives.
V. Guidelines for community advertisements
Advertisements, or advertising categories, for which a significant amount of negative feedback is received from users, or that violate our Network guidelines in another way, are forbidden and can be removed. In all cases, Primedinners retains the right to determine according to its own judgement whether certain content conflicts with our Network guidelines.
A. Illegal activities
Advertisements may not contain, make possible or promote any illegal activities.
Advertisements may not insult, attack, harass, bother, threaten, humiliate or imitate other people.
C. Hate speech
Advertisements may not contain any hate speech, whether this is focused on an individual or a group, based on membership within certain categories. These categories include but are not limited to race, sex, religious convictions, origin, religion, marital status, sexual orientation, gender or language.
Advertisements that are focused on minors may not promote any products or services that may not be used in their legal area or are considered as otherwise unsafe or inappropriate.
Advertisements may not contain any content for adults, including nudity, illustrations of people in explicit or suggestive positions or activities that are too suggestive or sexually provocative.
F. Shocking content
Advertisements may not be shocking, sensation or disrespectful, or illustrate excessive violence.
VI. Primedinners references
Advertisements may not suggest any collaboration with or support from Primedinners. Advertisements that are linked to content on Primedinners (such as accounts or events) may make limited reference to Primedinners in advertising texts with the goal of clarifying the destination of the advertisement. All other advertisements and landing pages may not make use of our copyrights or trademarks (including Primedinners, the Primedinners logo, the 3-star logo, PD, Primetime timeline, Prime moment) or similar confusing marks, unless this is expressly permitted with our written permission.
VII. Rights of third parties
Advertisements may not place any material that violates the rights of third parties, including copyrights, trademarks, privacy rights, publicity rights or other personal rights or property rights.
We retain the right to approve or decline an advertisement, at our own judgement, including advertisements that negatively influences our relationship with our users or that promote content, services or activities that are in conflict with our competitive position, interests or our advertising policy. These guidelines can change at any time.